Spring Break
MU can drop Columbia from name
No open opposition at Curators' meeting
Derek Simons
Issue date: 12/3/07 Section: News
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University of Missouri-Rolla met no opposition to changing its name to Missouri University of Science and Technology. The change is effective Jan. 1, 2008.
According to UMKC Chancellor Dr. Guy Bailey, all the curators did was affirm a current practice and the compromise would allow the issue to be put on the back burner.
"What we're called is less important than what we do," Bailey said. "We were fortunate, because if you look at four-letter schools, they do a lot better in terms of name recognition."
He gave the examples of UCLA (University of California, Los Angeles), UNLV (University of Nevada, Las Vegas), UTSA (University of Texas at San Antonio) and UMKC.
"What four letters will do is give you a much better name brand," Bailey said.
Asked about talk of a possible name change for UMKC, he said he wasn't sure there was ever much discussion of the matter.
"My view of this is if something comes about and we have to do something, we'll do it," Bailey said. "If we don't, we won't. We'd be investing a lot of time on things that are not our core mission."
dsimons@unews.com
According to UMKC Chancellor Dr. Guy Bailey, all the curators did was affirm a current practice and the compromise would allow the issue to be put on the back burner.
"What we're called is less important than what we do," Bailey said. "We were fortunate, because if you look at four-letter schools, they do a lot better in terms of name recognition."
He gave the examples of UCLA (University of California, Los Angeles), UNLV (University of Nevada, Las Vegas), UTSA (University of Texas at San Antonio) and UMKC.
"What four letters will do is give you a much better name brand," Bailey said.
Asked about talk of a possible name change for UMKC, he said he wasn't sure there was ever much discussion of the matter.
"My view of this is if something comes about and we have to do something, we'll do it," Bailey said. "If we don't, we won't. We'd be investing a lot of time on things that are not our core mission."
dsimons@unews.com
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